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Buy Local This Christmas Boost The Economy.

01 December 2016 BY Editor
"Buy Local" you see the decal in the shop window, the sign at the farmer's market, the bright, cheerful logos... The apparent message is "let's-support-local-business", a kind of community boosterism. Read full story

a good, knowledgeable support network

What's great about the site is that there is a perfect balance between allowing people to self-promote,… Trish Carey - Sandbox Design

Easy to navigate and full of useful articles for advice

Making the transition from employee to boss has been made so much easier by the help and support of the… Laura Monk - Butler Monk Solicitors

A Fantastic Initiative, A Credit To The Founders

“It is always a great pleasure to meet like minded people and this forum is full of them. The organisation… Sean Gallagher - Dragon's Den. Founder and CEO of Ireland's largest home technology company, Smarthomes.

Business benefits of online networking

01 June 2016 Posted by: Editor
Business benefits of online networking

Online networks give your business an opportunity to gain new contacts from the comfort of your office. Don't underestimate the savings in cost, time and other resources such as travel that not having to attend a physical networking event can bring to your enterprise. With nothing more than your computer and an internet connection you can be networking with hundreds of other businesses in minutes.

Business benefits

Online networks can offer an enterprise the chance to improve their businesses in a number of key areas:
* recruitment
* marketing
* brand building
* customer interaction
* locating strategic commercial partners
* gathering business intelligence

It is important that you understand your business' motivation for joining one or more online networks. Think about what you want to gain from building a relationship with other businesses. If you focus your needs, the type of online network that is ideal for you will become clear.

Targeted advertising
Online networks are now becoming a hotbed for advertising space. Businesses have been quick to realise that the captive audience of online networks are ideal for focused marketing messages for goods or services.

Placing advertising within online networks is gathering pace. As with your business' other marketing spend, carefully consider which online networks to use and the marketing message you want to get across. This will ensure a good return on your investment.

Social networking sites such as Facebook and Linkedin offer a number of different advertising options including pay per click, pay per view, banner ads, Flash ads and classified notices. Advertising can be targeted against a variety of demographic criteria (eg age, marital status, location) relating to network members. Some sites have tools that can be used for research giving your business valuable customer profile information. This will allow you to make informed decisions about whether a particular social networking site is appropriate to your marketing strategy. Of course you could always subscribe to Irish Women In Business and help us to help you increase your business potential.
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